Amplifying Impact: How InfoTrust Teamed Up with Humans for Education for Analytics-Driven Website Enhancement and Achieved So Much More

Humans for Education is on a mission to build resilient, income-generating entrepreneurial communities to end poverty. In doing so, the organization ensures more people have access to education, healthcare, and food—particularly women and children.

Prior to partnering with InfoTrust, Humans for Education lacked a website or data analytics to report on. Additionally, the nonprofit organization needed assistance with developing an SEO strategy and implementing SEO on its website, as well as insights on its Google Business page to help drive traffic. It was also very important for the InfoTrust team to get the Humans for Education organization migrated fully from Universal Analytics to Google Analytics 4 before the sunset date. 

Thanks to partnering with InfoTrust, Humans for Education has had a number of successes:

• Prior to the partnership, Humans for Education didn’t have any entrepreneurial businesses with an online presence. After social media training for more than 70 percent of the initial cohort of 96 businesses, the second cohort is about to also receive training so they will have a LinkedIn page, as well as Facebook and Instagram. 
• InfoTrust has connected Humans for Education with various strategic partners. 
• The team regularly holds mentoring sessions with stakeholders in Kenya to teach them much of what InfoTrust explained and taught regarding SEO best practices and about the website. 
• Since partnering with InfoTrust began in 2020, Humans for Education became heavily involved with disaster relief, especially for business owners who had no food during the COVID-19 pandemic. Thanks to donations from the InfoTrust Foundation, and others that InfoTrust networked with, 6,000 people were provided food in the first three months and food service was provided for another 12 months. One thousand individuals are still part of the feeding program. 
• Humans for Education is now successfully collecting data on Google Analytics 4, and the InfoTrust team is excited to begin the training process to ensure their team knows how to efficiently use this new platform.

Download the case study to read more details about this exciting parternship.