Cookieless Now Summit | 2024 | Privacy-Centric Media Enhancement Through Bid Optimization

Join Gabriela and Kunal from Google as they discuss privacy-centric media enhancements with value-based bidding at the Cookieless Now Summit. Learn how to maximize media spend efficiency by focusing on high-value customers using aggregate data modeling. Discover a five-step approach to implementing value-based bidding, including gathering data, fitting the model, identifying high-value actions, translating them to activation, and measuring success. This session provides valuable insights for optimizing media strategies in a privacy-constrained world.