CPG Client Programmatically Rolls Out Google Analytics 4 to More Than 650 Websites

InfoTrust works with many CPG organizations around the globe, nearly all of which manage multiple brands and operate in dozens of countries. One specific client has more than 650 websites.

In preparation of Google Analytics 4 (GA4) launching as their source of truth in 2022, as well as to begin collecting historical data, the client wanted GA4 dual-tagging with enhanced measurement rolled out to all 650 sites as soon as possible.

To learn more about how InfoTrust fulfilled their client’s objective, fill out the form on the right to download and read the full case study