Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview

This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more. 

Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform will give marketing and governance leaders a practical guide for improving the analytics capabilities of their organizations, enabling them to make confident, data-backed decisions. The book includes contributions from many InfoTrust team members, including Tag Governance Specialist Lucas Long. 

Join Michael and Lucas on an exclusive preview of some of the frameworks included in Crawl, Walk, Run as they relate to Data Governance. In this one-hour session, the presenters will cover:

  • The 6 “P”s of digital transformation
  • The Analytics Maturity Model
  • The application of these frameworks to Tag Governance
  • How and why tag governance is a vital part of your analytics maturity

 

The entire InfoTrust team is highly-anticipating the publication of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, and hope you will tune in for this special book preview webinar.

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