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Digital Maturity Self-Assessment

The frameworks we provide in Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform are key to your transformation. To make use of them, however, you must know where your organization currently stands. Taking an honest look at yourself, your team, and your company isn’t always easy; we’ve seen organizations of all sizes, from Fortune 500 companies to small businesses, who are doing at least a few things exceptionally well. They need to improve other things, but that’s just the nature of business.

We’ve created an assessment you can take to evaluate where your company currently sits so you can determine where you need to go. Beyond identifying your maturity stage, we want to help you see those key areas of improvement.

By completing the assessment below honestly, you’ll receive a score that will place you in a maturity stage.

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Your Result

Where are you on your journey?

Nascent
Emerging
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Nascent

Most organizations in the nascent stage “use” analytics on a very basic level, their data quality is questionable, and their team has a limited view of what is actually driving performance.

Here are some things to evaluate your organization against in the nascent stage:

  • Does your organization understand how to use analytics or see the value in its current analytics platform?
  • Are your marketing campaigns executed using mainly external data? Is there no connection with your analytics?
  • Is your team having issues with data collection? Is your CRM matching up with your analytics platform?
  • Does your team understand your customers’ path-to-purchase funnel?

Ready to move your organization to the emerging stage of digital analytics maturity? Contact the team at InfoTrust for help.

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