Doing More With Less: When Times Call for Cutting Digital Budgets

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With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business leaders are under pressure to cut expenses. While your first instinct may be to look at the highest-cost line items and begin slashing, a more strategic approach could benefit your company in the short and long-term.

With InfoTrust’s methodology of digital transformation, you can better examine 6 key elements—purpose, people, platforms, processes, pace, and pay off—to find opportunities for money-saving enhancements. Being better in each of these areas does not mean more spending; often, better means becoming leaner and more efficient in these areas. It is most important to understand these areas during this time so that your organization can become leaner and do more with less.

This document will walk you through the methodology of digital transformation along with the 6 key elements for money-saving enhancements. 

Our team is here to help and remind you that we are all in this together.