Driving Marketing ROI with System Integration
[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]What would happen to your marketing ROI if all your marketing systems were integrated together and flawlessly complemented each other?
Web analytics, email marketing, CRM, and CMS are common tools that organizations rely on to power the customer acquisition strategy. Unfortunately, they often work disjointly, and this can negatively impact your timing and message. Today, we can enhance the customer experience and address these common challenges by integrating our marketing systems.
In this webinar, we discussed:
- Understanding consumer experiences
- Building a digital framework for engaging with consumers
- Architecture – selecting your tools and technologies
- Implementation – how to integrate your marketing platforms together
- Measuring ROI of your integrated marketing platform
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