Thanks for joining us for the 2021 Durability Summit hosted by InfoTrust and Google!
We’ve boiled down each session into convenient summaries so your organization can reflect and act upon what you learned.
If you’re looking to go over this information again, or couldn’t catch the Durability Summit live, fill out the form on the right to download the comprehensive PDF.
Here’s a sneak peek to what you will receive once you download the file:
Keynote: In June, InfoTrust’s Chief Growth Officer, Michael Loban, sat down with Sean Downey, Google’s Vice President of Platforms, to discuss what it takes to build a sustainable digital analytics marketing practice in a constantly shifting privacy landscape. Here were the core insights from the discussion.
Session One: In today’s privacy-focused marketing landscape, it feels like there is a new acronym being talked about every week. GDPR, CCPA, CPRA, PECR, FLoC, FLEDGE, TURTLEDOVE—how is one supposed to keep up with it all? In this session, we provide an overview of the regulatory and technology changes happening in the industry and break it all down to some simple categories that marketers need to know.
Session Two: As Vice President of Media Platforms at Google Sean Downey says, “Performance is not at odds with privacy.” Third-party cookies are going to be removed; however, there are actions advertisers and publishers can do today to prepare for the upcoming changes. From contextual advertising to machine learning, this session covers four areas advertisers and publishers should focus on in 2021 and beyond.
Session Three: The latest version of Google Analytics is the future, privacy-focused, and durable measurement platform launched by Google. Built on a new backend that is an event-based model, GA4 provides new capabilities to allow performance measurement and engagement, while maintaining the focus on consumer privacy.
Session Four: First-party data collection is a key component of a durable marketing technology stack but what can you start doing now with your data to ease the transition to a post-third-party data world? This session highlights the opportunities created by the industry-wide changes to privacy.