Ecentria: Digital Analytics Journey Case Study

The team at Ecentria was looking for a way to integrate their analytics with their decision making, to make better decisions for their business. The Ecentria team worked quickly to drive results with their digital marketing efforts, but didn’t have a measurement plan in place to drive the business forward. With some analytics in place, InfoTrust formed a partnership with the team at Ecentria to help move them through the digital analytics journey, moving them from the first stage of nascent to the end stage of multi-moment. Now, Ecentria can make better decisions that are backed by data, with confidence.