Empowering Decisions and Savings: Online Real Estate Listing Company Saves $4M in Data Strategy Overhaul

A real estate listings company with multiple business verticals needed an improved digital data strategy.

InfoTrust assessed their martech, governance, and processes, finding redundancies and data silos. InfoTrust provided recommendations, including tool consolidation, a durable data collection framework, and centralizing the data collection team.

The client achieved potential savings of $4M/year and a 50 percent acceleration in marketing analytics tag deployment.

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