Getting Started with Google Optimize: A/B Testing and Personalization

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Are you interested in getting started with or learning about Google Optimize? This is the webinar for you!

Google Optimize is an A/B testing and personalization platform that empowers businesses to improve site experiences for their users. The Google Optimize platform allows you to personalize content and run experiments such as A/B, multivariate and redirect tests to understand what improves user experience and business outcomes.

In this webinar, we covered:

• How to Install Google Optimize
• Google Optimize vs. Google Optimize 360
• Creating Experiences
• Targeting Options
• Setting Up Objectives
• How to Understand Results