Google Analytics 360 & DoubleClick for Publishers (DFP)

[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]This webinar on Google Analytics 360 and DoubleClick for Publishers (DFP) explored the most important Analytics 360 integration for news and media companies. Specifically, we discussed:

• The importance of DFP to publishers
• The benefits of the integration
• Potential use cases
• Example reports
• How to get started

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