Google Analytics 4 Measurement Architecture Roadmap

With Google set to sunset Universal Analytics in the second half of 2023, many organizations are asking “how should I prepare?” No matter if you have already begun exploring the new version of Google Analytics 4 (GA4) or if you are trying to buy as much time with Universal Analytics as possible, our helpful roadmap can help you better understand the path forward. Check out the ideal timeline and click on each stage to learn more about strategies to use and things to focus on in your journey to the future of digital analytics!

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