Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime (6+ months according to Google). That said, Google Analytics 4 (GA4) is the future of analytics for Google. This may pose challenges for enterprises to fully migrate to GA4 within the next year, but also offers tremendous opportunity and value.

In this webinar, InfoTrust’s VP of Client Services Amin Shawki and VP of Partnerships Brad Prenger walk through this announcement, what it means for your business, and how to tackle this change successfully. Amin and Brad specifically cover:

  • Details of the announcement and what we know/can share
  • Benefits of GA4 vs. Universal Analytics, particularly with upcoming privacy-focused data controls and features only available in GA4
  • T-ETL-T Method for Migration ahead of the sunsetting
  • How to get started today

 

Fill out the form on the right to download a copy of the slides!

View This Resource

Stay in touch! Check to receive marketing communications from InfoTrust.