Google Consent Mode is Required? What Advertisers Need to Know Before March 6

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Google Consent Mode has been a hot topic in the realm of marketing and advertising at the start of 2024. With Google announcing that from March 6, 2024 onwards Consent Mode v2 will be required to use data from EU users for advertising features in their platforms, marketers naturally have a lot of questions. Tune in to learn all you need to know about the upcoming requirements, how Consent Mode works, options available for implementation, and the downstream impacts of using the functionality. Senior Tag Management Engineer Corey Chapman and Head of Global Privacy Strategy Lucas Long of InfoTrust will walk the audience through all the critical information.

Leaving the webinar, you will understand:

  • What Consent Mode is
  • How Consent Mode works
  • The what and why of Consent Mode requirements
  • Benefits and feature enhancements resulting from using Consent Mode  

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