HD Supply White Cap Case Study: Optimizing the Marketing Funnel

HD Supply is an industrial distributor in North America, providing a broad range of products and value-added services to professional customers in maintenance, repair and operations, infrastructure and power, and specialty construction sectors. Among HD Supply’s specialized businesses is White Cap, which serves professional contractors as the nation’s leading construction distributor in nonresidential, residential, and industrial applications.

The digital analytics team at White Cap turned to InfoTrust, a certified Google Marketing Platform Sales Partner, for help optimizing their marketing funnel. Prior to the new site launch, InfoTrust worked closely with the White Cap team to provide analytics strategy and implementation direction, serving as a subject-matter-expert.

Learn more about the specific challenges HD Supply White Cap overcame with the help of InfoTrust by downloading this case study now.