Multi-brand Global DoubleClick Architecture: Automating DCM Setup for Your Enterprise
[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_element_video _id=”4″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”10″][cs_element_row _id=”11″][cs_element_column _id=”12″][cs_element_text _id=”13″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”19″][cs_element_row _id=”20″][cs_element_column _id=”21″][x_feature_list][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”45px” graphic_shape=”circle” graphic_color=”#0c6dc8″ graphic_bg_color=”#ffffff” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”hsl(0, 0%, 100%)” graphic_icon=”tag” style=”font-size: 1em; color: #fff;”] The Importance of Tagging: We outlined key user actions you’ll want to capture and track in order to optimize campaigns, build robust audience groups, and ensure a data-driven approach to advertising.[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”45px” graphic_shape=”circle” graphic_color=”#0c6dc8″ graphic_bg_color=”#ffffff” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”hsl(0, 0%, 100%)” graphic_icon=”sort-amount-desc” style=”font-size: 1em; color: #fff;”]Streamlining the Process with Automation: Do you want your tags setup automatically via the DCM API in minutes across many advertisers vs days by manual effort? Of course you do! This overview will help you understand the process flow and real examples of automation.[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”45px” graphic_shape=”circle” graphic_color=”#0c6dc8″ graphic_bg_color=”#ffffff” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”hsl(0, 0%, 100%)” graphic_icon=”user-plus” style=”font-size: 1em; color: #fff;”] Audience Building and Sharing Across Platforms: From Google Analytics 360 to DoubleClick Bid Manager/Adwords to your customers (and everything in-between), we discuss the advantages and workflow of linking accounts to share data and build robust target audiences.[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”45px” graphic_shape=”circle” graphic_color=”#0c6dc8″ graphic_bg_color=”#ffffff” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”hsl(0, 0%, 100%)” graphic_icon=”search” style=”font-size: 1em; color: #fff;”]Ongoing Data + Governance Monitoring: Once everything is in place, it’s time to keep an eye on the data collection to ensure you can quickly remediate any data quality issues and monitor for unauthorized data collection. Catching these issues early is the key to ongoing success, so we reviewed the components to keep in mind when selecting a monitoring solution.[/x_feature_box][/x_feature_list][/cs_element_column][/cs_element_row][/cs_element_section][/cs_content]
