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DoubleClick by Google is an excellent platform that can serve as the backbone of your advertising strategy, so it’s important that it’s architected properly from the start to ensure accurate tracking and reporting. This goes doubly for enterprises with multiple brands, markets and digital properties!
In this webinar, we examined everything you need to know about architecting DoubleClick for your multi-brand enterprise and how to scale and automate deployment, including:
The Importance of Tagging: We outlined key user actions you’ll want to capture and track in order to optimize campaigns, build robust audience groups, and ensure a data-driven approach to advertising.
Streamlining the Process with Automation: Do you want your tags setup automatically via the DCM API in minutes across many advertisers vs days by manual effort? Of course you do! This overview will help you understand the process flow and real examples of automation.
Audience Building and Sharing Across Platforms: From Google Analytics 360 to DoubleClick Bid Manager/Adwords to your customers (and everything in-between), we discuss the advantages and workflow of linking accounts to share data and build robust target audiences.
Ongoing Data + Governance Monitoring: Once everything is in place, it’s time to keep an eye on the data collection to ensure you can quickly remediate any data quality issues and monitor for unauthorized data collection. Catching these issues early is the key to ongoing success, so we reviewed the components to keep in mind when selecting a monitoring solution.