Nonprofit Educate2Envision Reaps Analytics Benefits of Google Analytics 4 Implementation

Educate2Envision (E2E) is a nonprofit that serves teens in rural Honduras by increasing their access to education and training them in problem-solving skills and entrepreneurship. Public education is free in Honduras, but there aren’t enough secondary schools within walking distance of most rural villages, and few families can afford the bus fare to allow their teens to attend schools farther away.

E2E wanted to be able to track and improve their digital marketing KPIs but didn’t have any in-house expertise. In particular, the client wanted to be able to:

• Understand the amount of traffic that was being driven to their site and which sources it was coming from in order to understand whether their SEO efforts were increasing traffic to the site
• Understand which marketing campaigns were most effective in driving traffic and conversions to the site

The InfoTrust team wanted to: 

• Understand the amount and sources of traffic to the E2E website
• Understand which marketing campaigns are most effective in:
  • Driving traffic to site
  • Driving conversions
• Measure site engagement 
• Measure conversions