Publishers and the Customer Data Platform (CDP) Opportunity
[cs_content][cs_element_section _id=”1″ ][cs_element_row _id=”2″ ][cs_element_column _id=”3″ ][cs_element_video _id=”4″ ][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”5″ ][cs_element_row _id=”6″ ][cs_element_column _id=”7″ ][cs_element_text _id=”8″ ][x_feature_list][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”50px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”hsl(209, 89%, 42%)” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”#272727″ graphic_icon=”users” style=”font-size: 1em;”]The concept of a CDP and its benefits[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”50px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”hsl(209, 89%, 42%)” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”#272727″ graphic_icon=”database” style=”font-size: 1em;”]How a CDP differs from a data management platform (DMP)[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”50px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”hsl(209, 89%, 42%)” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”#272727″ graphic_icon=”newspaper” style=”font-size: 1em;”]Why all publishers should be thinking about adopting a CDP[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”50px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”hsl(209, 89%, 42%)” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”#272727″ graphic_icon=”chart-pie” style=”font-size: 1em;”]Example use cases to make the most of your first-party data[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”” graphic=”icon” graphic_size=”50px” graphic_shape=”circle” graphic_color=”#ffffff” graphic_bg_color=”hsl(209, 89%, 42%)” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”#272727″ graphic_icon=”rocket” style=”font-size: 1em;”]How to get started[/x_feature_box][/x_feature_list][/cs_element_column][/cs_element_row][/cs_element_section][/cs_content]
