Q+A with Forrester: Customer Lifetime Value
[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_element_image _id=”4″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”10″][cs_element_row _id=”11″][cs_element_column _id=”12″][cs_element_text _id=”13″][x_blockquote cite=”Allison Snow, Senior Analyst at Forrester” type=”left” style=”font-size: 1.1em;”]Customer Lifetime Value (CLV) is not a new metric, but until recently it has been a largely conceptual construct. Historically, the few firms that calculated CLV did so at an aggregate level and used the result to track the profitability of marketing efforts. But in the age of the customer, the shift from a product-centric mindset to a customer-centric one is transforming CLV approaches. More companies now calculate CLV at the individual customer level and use it to optimize interactions across the customer life cycle.[/x_blockquote][cs_element_text _id=”15″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”21″][cs_element_row _id=”22″][cs_element_column _id=”23″][x_feature_list][x_feature_box title=”” title_color=”” text_color=”hsl(0, 0%, 0%)” graphic=”icon” graphic_size=”60px” graphic_shape=”circle” graphic_color=”#0c6dc8″ graphic_bg_color=”hsla(0, 0%, 0%, 0)” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”#272727″ graphic_icon=”circle” style=”font-size: 1em;”]What has changed in regards to how organizations view Customer Lifetime Value over the last few years and how it is expected to change in the years to come[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”hsl(0, 0%, 0%)” graphic=”icon” graphic_size=”60px” graphic_shape=”circle” graphic_color=”#0c6dc8″ graphic_bg_color=”hsla(0, 0%, 0%, 0)” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”#272727″ graphic_icon=”circle” style=”font-size: 1em;”]What the biggest barriers are to organizations calculating their Customer Lifetime Value and putting this data into practice[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”hsl(0, 0%, 0%)” graphic=”icon” graphic_size=”60px” graphic_shape=”circle” graphic_color=”#0c6dc8″ graphic_bg_color=”hsla(0, 0%, 0%, 0)” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”#272727″ graphic_icon=”circle” style=”font-size: 1em;”]What benefits an organization can expect from using Customer Lifetime Value as one of their key data points[/x_feature_box][x_feature_box title=”” title_color=”” text_color=”hsl(0, 0%, 0%)” graphic=”icon” graphic_size=”60px” graphic_shape=”circle” graphic_color=”#0c6dc8″ graphic_bg_color=”hsla(0, 0%, 0%, 0)” align_h=”left” align_v=”top” side_graphic_spacing=”20px” max_width=”none” child=”true” connector_width=”1px” connector_style=”solid” connector_color=”#272727″ graphic_icon=”circle” style=”font-size: 1em;”]What benefits organizations can expect from investing in CLV analytics and undertaking similar digital transformation projects[/x_feature_box][/x_feature_list][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”34″][cs_element_row _id=”35″][cs_element_column _id=”36″][cs_element_text _id=”37″][/cs_element_column][/cs_element_row][/cs_element_section][/cs_content]
