Retail Media in 2023

Numerous leading retailers offer advertising solutions on their e-commerce properties. Amazon Ads kickstarted things and have since been joined by retailer offerings from Best Buy Ads, Costco Wholesale, eBay Ads, The Home Depot Retail Media+, Instacart Ads, Kroger Precision Marketing, Macy’s Media Network, Roundel (Target), Walmart Connect, and Wayfair Media Solutions in the United States. In Europe, Otto, Zalando, Tesco, Sainsbury’s, and Boots are some of the retailers with their own offerings. Even Uber is in on the game. 

Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands or products. Today this includes digital media as well; advertising within retailer websites and apps typically by brands that directly sell products with retailers, retail media advertising can also come from brands in verticals such as those that are interested in the retailer’s audiences but don’t necessarily sell products on those retailers’ sites and apps. 

To learn more about retail media in 2023, download our helpful resource.