Server-Side Tagging and Why to Start Now

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Google Tag Manager recently released Server-side tagging as a public beta feature. Unlike the previous client-based system, this new feature allows you to move third-party tags off your site into a new server container for analytics deployment. In this session, we’ll start by explaining exactly what Server-side tagging is, what key advantages to consider, as well as some potential drawbacks

Some key topics that are discussed in this session include:

• What is sGTM?
• What benefits does sGTM offer with regards to Durability & Data Governance?
• What key advantages does sGTM offer in the long term?