The Importance of a Single Customer View
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In the marketing and advertising industry, new terms, phrases, and acronyms appear almost daily. One such phrase is “single customer view” or “unified customer view,’ which essentially represents a company’s full understanding of each of its touchpoints (interactions) with a customer.
While this sounds like a simple ask, it quickly becomes complex. In fact, many factors play a role in creating this unified customer view.
In this webinar, we’ll cover the following points:
- What is a single customer view?
- Why is it so important?
- What can it help you achieve?
- What platforms are needed?
- And how to get started!
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