The Importance of a Single Customer View

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In the marketing and advertising industry, new terms, phrases, and acronyms appear almost daily. One such phrase is “single customer view” or “unified customer view,’ which essentially represents a company’s full understanding of each of its touchpoints (interactions) with a customer.

While this sounds like a simple ask, it quickly becomes complex. In fact, many factors play a role in creating this unified customer view.

In this webinar, we’ll cover the following points:

• What is a single customer view?
• Why is it so important?
• What can it help you achieve?
• What platforms are needed?
• And how to get started!