U.S. Insurance Company Partners with InfoTrust to Build Data Strategy and Sees Cost Savings

As a leading provider of property and casualty insurance in the United States, a recent InfoTrust client faced several business challenges that led them to seek out a trusted partner. For starters, they were lacking any internal knowledgeable resources to assist with their analytics transition to Google Analytics 4 (GA4) due to Universal Analytics impending sunset. What further complicated this transition was the absence of a data dictionary for their existing Universal Analytics implementation. Because of this, they had no measures in place to assess the success of projects, often relying on directives from higher-ups without understanding their effectiveness.

The client sought several key benefits from a solution, including the establishment of reliable data that would enable them to answer stakeholder questions and make informed business decisions. They desired a trusted partner to guide them through industry changes and analytics best practices, such as user consent protocols. 

InfoTrust completed an audit of the client’s current analytics and conducted several stakeholder interviews aimed at gaining clarity on what the business aimed to achieve with analytics to develop a more strategic approach. Using the knowledge gained from the audit and interviews, InfoTrust provided a thorough, event-based implementation guide for the client’s developers, helping to put them on track to a more data-driven analytics strategy.

Since implementing the solution, the organization has experienced significant business benefits, primarily through improved decision-making and enhanced user experience. They now have a clear framework for measuring the success of various initiatives, allowing them to prioritize their efforts based on data insights.

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