Understanding Your Customer Journey with Google Analytics 360

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The wealth of data within Google Analytics’ stock reports can be interesting but can ultimately lead new users to the platform asking, “Why?”

As analysts, we are tasked with telling meaningful stories with our data in a way that empowers decision-makers within our organization to act on the information collected about our clients, customers, and users.

In this webinar, we’ll break down the life cycle of a user. As well, we will cover:

• How to review Google Analytics data to understand where users are in that cycle
• Next steps on how to best act on the information from the review

Together, we can talk through what reports within Google Analytics that shed the most light on specific steps of your user’s journey.