Value of Integrating Your Analytics Platform with Your CRM

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What is the value of integrating CRM user data into Google Analytics and how can you use that data to drive growth in your organization and digital marketing? Join Amin Shawki, Head of Growth at InfoTrust as we discuss the value and best practices of connecting your CRM data systems with your online measurement and analytics with a focused discussion on GA 360 and Salesforce. 

In this informative session, we covered:

  • Why everyone should be connecting their analytics tools with customer data and CRM systems
  • Best practices and approach to the integration of analytics and CRM systems
  • Using Google Analytics 360 and Salesforce automatic integration capabilities for audience targeting and customer-centricity
  • How to get started with a unified customer data strategy

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