Why Customer Data Governance Is the Foundation of Your In-House Strategy
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Customer data is one of the most valuable business assets and a foundational component for corporate marketing. To ensure accurate, consistent, and regulatory-compliant data collection and management, companies must have reliable standards and practices in place.
Via InfoTrust’s proprietary Customer Data Governance Solution, our team helps in-house agencies at major organizations manage how data is being collected and how it is used to deliver business value by:
- Improving customer experiences;
- Protecting digital marketing ROI, and;
- Properly preparing for ever-evolving policies and regulations.
How Prepared Is Your Company’s In-House Digital Agency?
In this webinar with Head of Data Governance Kent Oldham, you will better understand how and why customer data governance should serve as the foundation of your in-house strategy. With a career that includes 30 years at Procter & Gamble, Kent understands the nuances and challenges large CPG and retail organizations face.
