InfoTrust Ignite
CMOs report 3X better performance when utilizing predictive analytics to drive marketing

InfoTrust Ignite provides data activation and modeling solutions that improve your marketing outcomes from acquisition campaigns to loyalty programs.

Higher ROAS Through intelligent bid optimization

Increased LTV Retain high-value advocates

Improved Margins Prioritizing profit over volume

Trusted by Industry Leaders

See what our customers have to say about working with us.

What our customers are saying

The most knowledgeable and professional team I've ever worked with. Without question they've made a big impact in how we analyze web data. I would absolutely recommend them to anyone!

Michael Silger

NESTLÉ

InfoTrust has been an outstanding partner with deep analytics knowledge, created a partnership feeling as an extension of the team, and provided tremendous responsiveness. This was exemplified when InfoTrust agreed to develop a completely new out of the box analytics tool one week before Black Friday. They delivered on time and provided new revenue visibility that proved critical over the holiday weekend. I absolutely recommend InfoTrust for consideration.

Ryan Davis

La Senza

It has been a great experience working with InfoTrust. With great expertise in GA/GTM, they provided excellent services to our team from architecture planning to small bug fix. I really enjoy working with Bryan, Pam, Melanie, Stacey and other staff.<br />

Jean Xu

Zoro

InfoTrust has brought a new level of expertise into our organization, by helping provide an enterprise level solution for tag and analytic management. We have been working with them for about a year now, and our projects with them have produced the smoothest results out of all of vendors. Their team is extremely knowledgeable, quick to respond to questions, ad have fulfilled our organizational needs beyond our expectations. Special thank you to Chris and Jimmy for all their hard work.<br />

Rob Callahan

Planet Fitness

InfoTrust has been a knowledgeable, responsive, and proactive partner. We didn’t have the capacity or expertise internally to manage all the requests for tagging and analytics we were getting from across our organization, but the InfoTrust team really understood our needs and delivered an exceptional solution that has been overwhelmingly well received. I would recommend their services without hesitation.<br />

Sarah Beaudoin

Planet Fitness

Activate Data Streams To Optimize Your Media Spend and Audience Strategy

Bidding Optimized on Impact

Drive performance that matters to your business, from profit margins to predicted lifetime value

Predictive Audience Segmentation

Tap into your behavioral, demographic, and sales data to target audiences that will actually convert.

Dynamic Performance Forecasting

Understand how campaigns pacing to revenue targets, and what impact optimizations had in real time.

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Case Study

Boosting Quality Traffic While Lowering CPCs: Global Leader in Luxury Skincare Optimizes Non-Brand Search Using Value-Based Bidding

See how a global skincare, makeup, and fragrance leader with 20+ brands improved Non-Brand Search using value-based bidding in Search Ads 360 and GA4 high-value action data—driving more qualified traffic, more efficiently.

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Explore Our Top Content

Optimizing Media Bidding with More Intelligent Signals

Move beyond simple conversion counting and align your media investment with actual business outcomes, from predicting value to maximizing long-term profitability.

Ignite Model Deep Dive

Value-Based Bidding Solutions

Aligning to the actual projected value of a conversion to send superior signals to media platforms, allowing them to optimize more effectively.

Predictive Signal Scoring: Strengthen media signals by predicting conversion value when immediate data is unavailable.
Profitability Optimization: Optimize for actual profit margin rather than just top-line revenue.
New Customer Acquisition: Drive growth by valuing new customer transactions higher than repeat purchases.
Lifetime Value (LTV): Bid on the long-term potential of a user, not just the immediate transaction.

Features

Predictive Models that Afford your Full Visibility and Control

No more secretive black box models that limit your ability to tweak settings or send your data where it’s most needed.

User Scoring

Elevate lead qualification by weighting conversions based on their predicted success.

Predictive CLV

Identify new customers poised to be high spenders and detect VIPs at risk of lapsing.

Revenue Forecasting

Track pacing during key periods to instantly optimize tactics and hit business targets.

High-Value-Action VBB

Drive desired outcomes by weighting specific conversion actions based on their true business value.

Margin-Based VBB

Stop optimizing for cart size alone. Prioritize the products that drive the most margin.

Predictive VBB

Align conversion values to predicted outcomes for smarter media optimization.

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Get More from Your Data

Everyone collects marketing data, most analyze it, few put it to full use. InfoTrust Ignite puts you ahead of your peers.

Data-Driven Solutions

Trusted technologies.
Proven performance.

Tailored Solutions for Key Roles and Industries

Insights, Guides, and Case Studies to Level Up Your Strategy

InfoTrust Ignite
CMOs report 3X better performance when utilizing predictive analytics to drive marketing