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Google Analytics 360 (GA 360) has gone through a lot of exciting changes since it was first announced as Google Analytics Premium back in 2011. Google Analytics 360 builds on the most popular web analytics platform in the world, Google Analytics, and adds enterprise-level features, service, and support.
In this webinar, we’ll be discussing GA 360: past, present, and future. We’ll also walk through how companies are leveraging GA 360 in 2019 to get the most out of their marketing and analytics investments as part of the Google Marketing Platform.
In this webinar, we covered:
- How GA 360 Has Progressed Over the Years
- What Is New with GA 360
- What Companies Are Focusing on in 2019
- Existing Gaps in GA 360
- What to Expect with GA 360 in the Future
