How Changing Browser Cookie Policies Affect Your Digital Marketing

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‘Let’s take a step back. What exactly is a cookie? Why should you care about the changing policies around them?

A cookie is a small text file that is stored on your computer’s browser. Each small text file stores information to help your browser remember your login information, where you left off when visiting a site, and any information you might give a site, like your email.

Policies around browser cookies are changing, which means that your digital marketing will change, too. In this webinar, Tag Governance Specialist Lucas Long covers an overview of the following topics:

• Safari ITP
• Mozilla ETP
• Google eliminating third-party cookies from Chrome entirely by 2022
• How cookies are already affecting you and how they will continue to affect you