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What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit for a session data to an external initiative for the purpose of understanding that initiative’s contribution to achieving strategic objectives. The primary focus of attribution is around goal conversions that are triggered during a user’s session. Attribution asks and then answers; who gets credit for a conversion, and how much credit should they receive?
In this webinar Lead Analytics Consultant Dave Fimek takes a technical approach to understanding attribution in Google Analytics 360.
This webinar covered technical details of attribution including:
- How attribution works
- Attribution channels
- Data-Driven attribution
- Advertising integrations
- Cost Data Import
