Office Supply Retail Giant Makes Data-Driven Decisions Faster Than Ever Thanks to Visualization Metrics of Google Cloud and Looker Studio

InfoTrust’s client is an American retail company that offers products and services designed to support working and learning. The client was looking to offer best-in-class unified onsite/offsite products to vendors through InfoTrust’s Retail Media Network offering. Additionally they wanted to be able to report de-duplicated ROAS as an outcome of their holistic media capabilities. The InfoTrust team:

• Defined a methodology to calculate ROAS at SKU level which helped the client teams to understand the performance of their advertising spend at campaign-SKU level
• Define a methodology for Halo Reporting and analyze the same basket SKUs.

As a result, the client got a transparent view of what is moving the needle with media spend and overall performance through the Looker Studio dashboard. The client teams and their vendor partners are now able to utilize their advertising data to optimize cost in near real time and make faster data-driven decisions. Download the case study to read the complete details of this successful project.