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As the landscape of data privacy regulations and consumer expectations continues to evolve, ensuring compliance has become a pressing concern for businesses. Add to that the deprecation of third-party cookies, and it’s clear that a new, reliable solution for tracking and analytics is essential. That’s where InfoTrust’s server-side tag management comes in.
InfoTrust’s server-side implementation solution takes tracking codes, analytics scripts, and marketing tags away from the user’s browser and executes them on your company’s Cloud. This innovative approach enhances data security, boosts website performance, and ensures the accuracy of your analytics. By minimizing client-side impacts, it also reduces the risk of technology limiting your consented data.
With InfoTrust, you have full ownership of your data collection infrastructure. Stay compliant with privacy regulations by filtering and processing only the necessary data. You can even choose the region where your data is processed, ensuring compliance with local data protection laws. Before any data is sent to a vendor, InfoTrust empowers you to scrub sensitive information, safeguarding your customers’ privacy.
Delight your users with exceptional experience by reducing page load times. With faster loading speeds, your users will enjoy seamless browsing, leading to increased engagement and satisfaction. As a result, your business will reap the benefits with improved conversion rates and a stronger bottom line. As a bonus benefit, faster page speeds have been proven to increase SEO scores as well.
InfoTrust’s server-side tag management solution offers unmatched flexibility, allowing you to adapt swiftly to changing regulatory requirements. Seamlessly integrate new technologies without disrupting the user experience or compromising data integrity. Say goodbye to time-consuming updates and embrace a solution that is ready to tackle the challenges of the future.
Don’t let data privacy regulations and the deprecation of third-party cookies hinder your tracking and analytics capabilities. Choose InfoTrust’s server-side tag management solution and unlock the full potential of your data.
Fill out this form and a member of our team will contact you about server-side tag management implementation and how we can help kickstart your journey.
To get the most out of your server-side container, we suggest moving as many tags to your server container as possible. However, not every tag is ready for server-side. InfoTrust will help you identify tags that are ready for server-side tracking.
Server-side Google Tag Manager can be deployed anywhere a docker container can be deployed. This includes GCP, AWS, Azure, and on-prem servers.
Server-side tracking introduces new capabilities such as streaming to first-party data sources and extending the duration of first-party cookies. With cookie depreciation coming later this year, there has never been a better time to pilot the features of server-side tag management.
It depends on where your current tags are firing on the page, and how many tags you are moving to server-side. If you fire many heavy tags on your website you can expect to see a performance boost by switching them to server-side.
Server-side reads your consent management info the same as client-side so no changes are needed. In fact, server-side can even do more advanced techniques to ensure consent is present on every hit.
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