Cookieless Now Summit | 2024 | Privacy by Design: First-Party Data Strategy Through Compliance

For this session, join Lucas Long, Head of Global Privacy Strategy at InfoTrust, as he discusses the importance of centering consumer privacy rights in first-party data strategies at the Cookieless Now Summit. Learn about the Privacy by Design framework and its seven principles, including proactive prevention, privacy as default, and end-to-end security. Understand how successful organizations implement these principles to create privacy-centric strategies and solutions. Perfect for marketers and advertisers looking to enhance their compliance consciousness while optimizing their first-party data approach.