A few days ago I started to organize all of our Analytics training resources and as a result I’ve created the first article in the InfoTrust Web Analytics Resources Series.
Books:
Avinash Kaushik “Web Analytics: An Hour a Day” and “Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity”
Brian Clifton Advanced Web Metrics with Google Analytics , Third Edition
Tim Ash Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition
Bryan Eisenberg Always Be Testing
Eric T. Peterson “Web Analytics Demystified” is now available for free http://www.webanalyticsdemystified.com/content/books.asp
Video Training Resources:
Conversion University from Google Analytics Team http://www.google.com/analytics/iq.html
Google Analytics YouTube Channel http://www.youtube.com/user/googleanalytics
Google Analytics Training from Justin Cutroni (AppSumo) http://www.appsumo.com/google-analytics-video-premium/?rf=srch
Online Resources:
Google Analytics Online Help http://support.google.com/analytics/?hl=en
Google Adwords Learning Center https://support.google.com/adwords/certification/bin/static.py?hl=en&page=examstudy.cs This section provides a tremendous amount of resources about Web Marketing, including Analytics
Blogs:
Google Analytics Team Blog http://analytics.blogspot.com/
Avinash Kaushik Blog http://www.kaushik.net/avinash/
Luna Metrics http://www.lunametrics.com/blog/
Marketing Experiments http://www.marketingexperiments.com/blog/category/analytics-testing
Google Webmaster http://googlewebmastercentral.blogspot.com/
Justin Cutroni Blog http://cutroni.com/blog/
Eisenberg Brothers Blog http://www.bryaneisenberg.com/
Brian Clifton Blog: http://www.advanced-web-metrics.com/blog/
ROI Revolution: http://www.roirevolution.com/blog/
Free Tools:
Excellent setup checklist http://www.google.com/analytics/learn/setupchecklist.html
Google Analytics URL Builder http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
Google Analytics Configuration Tool http://gaconfig.com/
Google Analytics Debugger (Browser Plugin) https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna
Ghostery http://www.ghostery.com/
Web Analytics Solution Profiler https://addons.mozilla.org/en-US/firefox/addon/web-analytics-solution-profile/?src=search
Firebug plugin:
Troubleshooting the tracking code https://developers.google.com/analytics/resources/articles/gaTrackingTroubleshooting
Google Blog – Analytics Pro’s Tools of Trade http://analytics.blogspot.com/2009/04/analytics-pros-tools-of-trade.html
For more information or if you have any questions please feel free to contact me: alex@infotrustllc.com
