Tag Inspector Release Notes

Keep up with Tag Inspector’s latest product news

March 28, 2026

This release expands Tag Inspector’s audit capabilities with no-code authentication recording for scanning behind logins, journey recording for multi-step user paths, and single-site audit reports for maintaining a defensible consent compliance record. Operational improvements include bulk site upload via CSV for large website estates, PII exclusions to reduce false-positive violations, and enhanced visibility into piggybacking tag behavior for more accurate consent categorization. Role-based access controls and customizable password policies round out the release with expanded account administration options.

Audit Authenticated Sites

Tag Inspector now provides an intuitive, no-code, website authentication recording experience to make it easy to audit websites as an authenticated or logged-in user.

Bulk Site Upload

To easily onboard organizations with large website estates, Tag Inspector now supports intuitive bulk site uploading. An admin user can upload a CSV file containing multiple websites and use a visual validation experience to ensure all inputs are correct, make bulk modifications, and identify any errors to ensure all websites are onboarded successfully. 

The visual validation experience also allows users to export existing site configurations to make any updates necessary to the active Site scope.

Single Site Audit Report

Historical audit records and results for individual website audits are critical for an organization’s defensible position in consent compliance.

Single Site Audit Reports in Tag Inspector provide all the details for tags loading, cookies loading, and policy violations identified as uncovered in each website consent audit. Past audit records are available for all audits aligned to the account’s data retention schedule.

PII Exclusions

Define specific instances or types of PII to exclude from violations. A common example is PII violations for an address. If a page has the company address listed, it is possible to be collected by tags loading on the page. In these instances, the company address is not true PII and an exclusion can be added to preclude the address from identification as a PII violation.

PII Exclusions can be added both in-line from a false-positive violation as well as in a dedicated manner via a PII Exclusions overview page.

Enhanced Tag Load Behavior for Tag Categorization

A common challenge in defining a Tag Consent Policy is how to categorize and manage tags that are piggybacking, or injected by, other tags. Piggybacking tags are not directly controlled by an organization, so categorization and management of them is linked with the tags they load from (and inversely the tags they initiate in the case of the tag responsible for the piggybacking behavior).

Enhanced Tag Privacy Details bring this behavior to the foreground explicitly to assist with consent categorization of each tag identified across the websites of an organization.

Role Based Access Controls

Admin settings now allow for user invitations to an account, customized password policies for an account, and role based-access for users at both the account and individual groups levels.

December 18, 2025

Tag Library Batch Update

We have added new definitions into the Tag Inspector library to identify Didomi pixels

December 09, 2025

Tag Library Batch Update

We have added new definitions into the Tag Inspector library to identify Cognigy.AI pixels

November 06, 2025

Tag Library Batch Update

We have added a new definition into the Tag Inspector library to identify Conversion Linker pixels

October 21, 2025

Tag Library Batch Update

We have added new definitions into the Tag Inspector library to identify the following third-party pixels:
• Consentmo
• Snowplow Analytics

October 15, 2025

Infrastructure Expansion – Additional Scan Regions

We have added support to scan from the following regions across the globe. This enables customers to emulate their website behavior within the geographical area of Asia, Australia, North America, and Europe:

• Armenia
• Australia – Adelaide
• Australia – Brisbane
• Australia – Melbourne
• Australia – Perth
• Azerbaijan
• Canada – Vancouver
• Spain – Madrid
• United Arab Emirates
• USA – Anchorage
• USA – Baltimore
• USA – Bridgeport
• USA – Burlington
• USA – Charleston – South Carolina
• USA – Charleston – West Virginia
• USA – Columbus
• USA – Des Moines
• USA – Fargo
• USA – Honolulu
• USA – Indianapolis
• USA – Jackson
• USA – Las Vegas
• USA – Little Rock
• USA – Louisville
• USA – Manchester
• USA – Nashville
• USA – New Orleans
• USA – Oklahoma City
• USA – Omaha
• USA – Portland – Maine
• USA – Portland – Oregon
• USA – Providence
• USA – Sioux Falls
• USA – St. Louis

For the complete list of supported regions, click here.

September 23, 2025

Tag Library Batch Update

We have added new definitions into the Tag Inspector library to identify the following third-party pixels:
• Google Maps Embed API
• Temu Pixel
• Freshdesk Help Widget
• LiveRamp Authenticated Traffic Solution (ATS)
• Boltive
• Verint

September 16, 2025

Tag Library Update

We have added a new definition into the Tag Inspector library to identify Klevu pixels

September 08, 2025

Tag Library Update

We have added a new definition into the Tag Inspector library to identify consent-based pings for Google AdSense

August 11, 2025

Support for Unicode-Aware Regex Matching

We’ve updated our Realtime validation regex matching to be fully Unicode-aware.

What this means for you:
• Validation rules now support a broader range of characters, including accented letters, non-Latin scripts, and symbols.
• Input checks are more consistent across global datasets.
• Edge cases involving multi-language text are handled more accurately.

This improvement helps reduce validation errors while making the platform more inclusive for all users.

August 11, 2025

Tag Library Batch Update

We have added new definitions into the Tag Inspector library to identify the following third-party pixels:
• TalentBrew
• Truyo

July 30, 2025

Preserved Public Share Links for Governance Sites

We’ve made an update to preserve public share URLs for Governance sites, so when a site is removed from a user’s Governance dashboard, any previously generated link to its scan reports will remain accessible.

This ensures continued visibility to audit insights, supporting long-term reporting needs for data privacy and compliance.

July 18, 2025

Support for Microsoft Identity Provider

Tag Inspector now supports Microsoft as a single sign-on (SSO) identity provider. This allows users to authenticate securely using their Microsoft credentials, streamlining access and improving identity management for organizations using Microsoft 365.

July 10, 2025

Tag Library Update

We have added new definitions into the Tag Inspector library to identify the following third-party pixels:
• Celebrus
• Atwave
• ESPN

July 07, 2025

Free User Experience
We’ve launched a single-site experience where non-enterprise users can run a Tag Inspector audit for free.

June 26, 2025

Tag Library Batch Update

The following were updated in the Tag Inspector library to maintain the accuracy and consistency of classifications across all platforms:
• Categories for 26 tags
• Subcategories for 28 tags
• Descriptions for 431 tags

New tag definitions were also added into our library to capture Font Awesome Kit hits.

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