A Recap of Analytics That Excite 2015

Estimated Reading Time: 3 minutes
November 9, 2015

On October 21st InfoTrust hosted our second annual Analytics That Excite conference and we’re stilling buzzing from all the….well….excitement.

The conference brought in 11 thought leaders from all over the world to offer their insights on analytics with over 240 attendees from the region and neighboring states. We were thrilled to see such a diverse audience with attendees ranging from large corporations to start-ups to students and faculty of regional universities.

Brian Clifton, Google Analytics expert and renowned author, started off the morning with an opening keynote discussing how digital analytics has advanced over the past decade. Brian, who served as Google’s first Head of Web Analytics for Europe (2005-8), and built the pan-European team of product specialists, traveled from Europe to Cincinnati for his first ever visit to the region.

“I speak at numerous events around the world and I have also been involved in organising a few. Therefore I know about the time, commitment and energy that is required in order to make them successful! I was genuinely impressed by InfoTrust’s AtE15 in Cincinnati this year. Not only was the event packed with great content provided by interesting and knowledgeable speakers, the whole day simply worked like a well-oiled machine. Efficient, friendly and informative. An excellent event to ramp up your digital analytics knowledge.” – Brian Clifton

Other presenters included the following analytics experts:

  • Jordan Christensen, Head of Data and Platform at Wattpad
  • Michele Kiss, Senior Partner at Web Analytics Demystified
  • Evan Sikes, Director of Marketing & Public Relations at Cowen’s Auctions
  • Amy Sample, Senior Director of Digital Analytics at PBS Digital
  • Sarah Ryan, Director of Marketing Systems at LegalZoom
  • Stevel Caldwell, CEO and Co-Founder of Strap
  • Neil Hoyne, Global Head of Customer Analytics at Google
  • Eugene Pyatigorsky, Director of Commercial Insights at Ahalogy
  • Elizabeth Eckels, Owner of Smalls Consulting
  • JT Kostman, Chief Data Officer at Time Inc.

Photos from 2015 Analytics That Excite

Brian Clifton delivers his opening keynote to over 240 attendees at Analytics That Excite 2015.
Brian Clifton and Neil Hoyne join Infotrust’s CMO & Co-Founder, Michael Loban, on stage for a panel discussion about the future of analytics.

Elizabeth Eckels discusses how to redeem yourself from dashboard hell in one of the afternoon breakout sessions.

JT Kostman discusses the promises and potential peril of big data analytics while reassuring the audience they chose the right career path…

For more photos from the 2015 Analytics That Excite conference please visit our Facebook page.

If You Missed Anything

If you happened to miss any of these sessions, visit our Analytics That Excite Recap page, which features some of the presentations from the conference.

Author

  • Alex Yastrebenetsky is a founder (and CEO) of InfoTrust. Known as "The Brain" (Pinky and the Brain) around the office, he enjoys traveling with his wife and young children.

    View all posts
Last Updated: March 15, 2023

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