Akanksha Gupta

With more than 12 years of industry and consulting experience, Akanksha is a cloud and media expert who leads the capability development and delivery of data-driven solutions for clients across various sectors and geographies. As a capability leader at InfoTrust, Akanksha oversees the data integration and activation of martech and adtech platforms, leveraging first-party data and customer insights to optimize marketing and business outcomes. Akanksha is passionate about empowering data science teams and creating high-impact data products that improve business processes and customer experiences. She has extensive knowledge and skills in analytics, cloud, and adtech tools, such as Google Analytics, GCP, Snowflake, CM360, SA360, and DV360. She also has a strong background in programming, using R and SQL to perform complex data analysis and modeling. Akanksha is a certified scrum master and a six-sigma green belt practitioner, and has won the “Top Fifty for the Future” award by the Illinois Technology Foundation for her excellence and innovation in the field of technology.