All Articles By Akanksha Gupta

Why Do Organizations Need Google Cloud Platform (BigQuery) If Snowflake Is Their Primary Data Warehouse?

Why Do Organizations Need Google Cloud Platform (BigQuery) If Snowflake Is Their Primary Data Warehouse?

Executive Summary There is no doubt that virtual data warehousing (the “cloud”) is becoming increasingly important and is the future of how enterprises use…

10-minute read
Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…

9-minute read
How to Use Custom Bidding to Increase ROA during the Holidays

How to Use Custom Bidding to Increase ROA during the Holidays

The holiday season presents many opportunities to buy advertising to drive sales. But what if your products are cross-category and target different customers at…

5-minute read
All About Firebase Dynamic Links – Manage Your Mobile App Campaigns Better

All About Firebase Dynamic Links – Manage Your Mobile App Campaigns Better

The Challenge: Why Do We Need Dynamic Links? With hardware and technology advancement, our leads and customers are consuming content faster with each passing…

10-minute read
Getting Started with Tableau

Getting Started with Tableau

Tableau, a data analysis and visualization tool, was founded in 2003 and acquired by Salesforce Inc. in 2019. It gained a lot of popularity…

12-minute read

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