InfoTrust Author Profile

Alex Yastrebenetsky

Alex Yastrebenetsky is a founder (and CEO) of InfoTrust. Known as “The Brain” (Pinky and the Brain) around the office, he enjoys traveling with his wife and young children.
InfoTrust Web Analytics Resources

InfoTrust Web Analytics Resources

A few days ago I started to organize all of our Analytics training resources and as a result I’ve created the first article in…

2-minute read
What do I do when my traffic exceeds 10M hits per month?

What do I do when my traffic exceeds 10M hits per month?

Congratulations, you are in the prestigious club of web analysts who get to work on a web property that generates over 10M hits per…

2-minute read
Introduction to Google Analytics Sampling

Introduction to Google Analytics Sampling

First, lets begin by discuss what sampling is. According to Wikipedia:

4-minute read
Goodbye Google Optimizer, Welcome Google Analytics Content Experiments

Goodbye Google Optimizer, Welcome Google Analytics Content Experiments

There has been a lot of new and exciting  changes coming from the Google Analytics team lately. This Friday, June 1st, Google officially announced…

5-minute read
Congratulations to Our Team Member, Amin Shawki!

Congratulations to Our Team Member, Amin Shawki!

As a two times Bearcat and a University of Cincinnati College of Business graduate (MBA ’02), it is a special pleasure to share an…

2-minute read
2011 Web Analytics Review InfoGraphic
8 reasons why Google Analytics Real-Time is so awesome

8 reasons why Google Analytics Real-Time is so awesome

I have recently become a huge fan of Google Analytics Real-Time. In this blog post we will quickly review some important tips about using…

4-minute read
Real-Time Google Analytics and Profile Data

Real-Time Google Analytics and Profile Data

Here is a real-life question we were asked during a recent training:

2-minute read
Guide to Facebook Timeline for Businesses [Infographic] from Marketo
Pinterest Infographic from Mashable
Amazing product management at SalesForce.com

Amazing product management at SalesForce.com

I admit that I do have a slightly biased opinion towards SalesForce.com. You can say that I am drunk on Marc Benioff’s cool aid,…

4-minute read
Chatter Customer Invitations FAQ – Salesforce.com

Chatter Customer Invitations FAQ – Salesforce.com

“…During the promotional period December 15, 2011 through September 17, 2012 companies can take advantage of as many external user licenses as they need….

2-minute read

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