InfoTrust Author Profile

Alex Yastrebenetsky

Alex Yastrebenetsky is a founder (and CEO) of InfoTrust. Known as “The Brain” (Pinky and the Brain) around the office, he enjoys traveling with his wife and young children.
What do I do when my traffic exceeds 10M hits per month?

What do I do when my traffic exceeds 10M hits per month?

Congratulations, you are in the prestigious club of web analysts who get to work on a web property that generates over 10M hits per…

2-minute read
Introduction to Google Analytics Sampling

Introduction to Google Analytics Sampling

First, lets begin by discuss what sampling is. According to Wikipedia:

4-minute read
Goodbye Google Optimizer, Welcome Google Analytics Content Experiments

Goodbye Google Optimizer, Welcome Google Analytics Content Experiments

There has been a lot of new and exciting  changes coming from the Google Analytics team lately. This Friday, June 1st, Google officially announced…

5-minute read
Congratulations to Our Team Member, Amin Shawki!

Congratulations to Our Team Member, Amin Shawki!

As a two times Bearcat and a University of Cincinnati College of Business graduate (MBA ’02), it is a special pleasure to share an…

2-minute read
2011 Web Analytics Review InfoGraphic
8 reasons why Google Analytics Real-Time is so awesome

8 reasons why Google Analytics Real-Time is so awesome

I have recently become a huge fan of Google Analytics Real-Time. In this blog post we will quickly review some important tips about using…

4-minute read
Real-Time Google Analytics and Profile Data

Real-Time Google Analytics and Profile Data

Here is a real-life question we were asked during a recent training:

2-minute read
Guide to Facebook Timeline for Businesses [Infographic] from Marketo
Pinterest Infographic from Mashable
Amazing product management at SalesForce.com

Amazing product management at SalesForce.com

I admit that I do have a slightly biased opinion towards SalesForce.com. You can say that I am drunk on Marc Benioff’s cool aid,…

4-minute read
Chatter Customer Invitations FAQ – Salesforce.com

Chatter Customer Invitations FAQ – Salesforce.com

“…During the promotional period December 15, 2011 through September 17, 2012 companies can take advantage of as many external user licenses as they need….

2-minute read
Happy Holidays from the InfoTrust Team!
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