InfoTrust Author Profile

Anna Sinitsyna

Anna Sinitsyna is the Manager of the News & Media Industry Team at InfoTrust, leveraging more than a decade of experience as a digital analytics expert across various sectors. She guides the industry team in addressing media clients’ unique challenges, particularly in understanding subscribers’ journeys across web, connected TV, and mobile apps. With early experience as an interpreter, Anna is fluent in Russian, English, and the language of analytics. Starting her career as an analyst, Anna has cultivated expertise in diverse marketing technologies from the ground up, progressing to deliver strategic solutions aligned with the objectives of large multinational clients. Fearless in the face of uncertainty and resource limitations, she thrives on challenges. Outside of work, Anna actively engages with the analytics community and enjoys networking with like-minded professionals. On her days off, she can often be found engaging her family in enriching activities, exploring museums, cultural events, parks, and the great outdoors to create lasting memories.
Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…

11-minute read
News and Media Industry Trends to Watch for in 2024

News and Media Industry Trends to Watch for in 2024

The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…

5-minute read
Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…

8-minute read
What Happened to Views and Filters in Google Analytics 4?

What Happened to Views and Filters in Google Analytics 4?

For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…

10-minute read
Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

There’s a lot of anticipation surrounding Google Analytics 4, an update within the Google Analytics (GA) product. Until recently, web analytics remained separate from…

6-minute read

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