This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…
The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…
Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…
For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…
There’s a lot of anticipation surrounding Google Analytics 4, an update within the Google Analytics (GA) product. Until recently, web analytics remained separate from…
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