All Articles By Ben Brooks
What Do Media Companies Need to Know about Google Analytics 4?
So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…
6-minute read
Why Should Media Companies Use Digital Analytics in 2023?
OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
6-minute read
Setting Up Goals in Google Analytics 4
Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…
4-minute read
Where Are My Custom Marketing Channels in Data Studio?
Google’s free Data Studio tool is amazing for visualizing and reporting on your data. It also plays very well with other Google tools, like…
3-minute read
3 Reasons You Can’t Trust Automatic Tracking in Google Analytics 4
Google Analytics 4 (GA4) has added many new features. One of the most important is called “Enhanced Measurement”. This will automatically track offsite links,…
3-minute read
From English Major to Storytelling Analyst
Hi, my name is Ben Brooks and I am an English major. There, I said it. So you may ask yourself, as an English…
4-minute read
