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In today’s digital marketing world, tracking and analyzing user behavior on your website is crucial for making data-driven decisions. Google Analytics 4 (GA4) is…
In the ever-evolving world of digital marketing, understanding user behavior is paramount to success. Google Analytics 4 (GA4) is the latest iteration of Google’s…
Introduction In today’s digital landscape, video content has become increasingly prevalent across various online platforms. As a website or app owner, it is crucial…
Introduction Google Analytics 4 (GA4) has introduced a new way to track and measure user interactions on your website or app. Instead of events…
You are most likely familiar with the Universal Analytics (UA) settings variable. This lets you define your Google Analytics (GA) property and any parameters…
With Google Analytics 4 (GA4), Google has added many advanced and privacy-centric features. Many of the features make our lives easier and add value…
So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…
OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…
Google’s free Data Studio tool is amazing for visualizing and reporting on your data. It also plays very well with other Google tools, like…
Google Analytics 4 (GA4) has added many new features. One of the most important is called “Enhanced Measurement”. This will automatically track offsite links,…
Hi, my name is Ben Brooks and I am an English major. There, I said it. So you may ask yourself, as an English…
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