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All Articles By Ben Brooks

3 Reasons You Can’t Trust Automatic Tracking in Google Analytics 4

3 Reasons You Can’t Trust Automatic Tracking in Google Analytics 4

Google Analytics 4 (GA4) has added many new features. One of the most important is called “Enhanced Measurement”. This will automatically track offsite links,…

From English Major to Storytelling Analyst

From English Major to Storytelling Analyst

Hi, my name is Ben Brooks and I am an English major. There, I said it.  So you may ask yourself, as an English…

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