InfoTrust Author Profile

Chris Vaughan

Chris Vaughan is the Director of Strategy at InfoTrust, working with his team to develop rock-solid strategic plans that ensure the company remains the leader in privacy-centric analytics solutions. Prior to this role, Chris served as InfoTrust’s Head of Vertical for CPG, FMCG, and multi-brand partners, where he helped the world’s largest and most recognizable brands develop, deploy, and measure their digital analytics strategies. Throughout his career, Chris has influenced the digital analytics architectures, data collection methodologies, and insights for thousands of websites and mobile apps around the world. As a husband and father of three girls, Chris enjoys spending time with his family, working out, and traveling (especially to the Caribbean).
The Impact of the Great Resignation on Data Governance

The Impact of the Great Resignation on Data Governance

On Monday, I woke up to an email from one of our partners in Europe asking to jump on a call. As I joined…

6-minute read
4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021

4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021

Unless you’ve been living in a cave for the last 10 months, you likely understand the tremendous impact that the COVID-19 pandemic has had…

17-minute read
5 Tactics for CPG Companies in Times of Crisis

5 Tactics for CPG Companies in Times of Crisis

As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…

9-minute read
How to Build a Winning Attribution Model for Non-eCommerce Brands

How to Build a Winning Attribution Model for Non-eCommerce Brands

As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…

14-minute read
Interviewing at InfoTrust: Polished Presentations

Interviewing at InfoTrust: Polished Presentations

Here at InfoTrust, we do things differently than most companies. It’s just one reason that we’ve been recognized time and time again as one…

5-minute read

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