InfoTrust Author Profile

Edward Tasch

The Future of Digital Web Analytics: Embracing Google Consent Mode

The Future of Digital Web Analytics: Embracing Google Consent Mode

Consent Mode is a component of a website or application’s data collection architecture which will “translate” the consent preference of a consumer, as indicated…

5-minute read
Working Remotely for InfoTrust: Staying Connected Across the Miles

Working Remotely for InfoTrust: Staying Connected Across the Miles

There have been a variety of articles published on how to optimize working remotely. This article, however, describes things InfoTrust does to help virtual…

6-minute read
Google Analytics Consent Mode | A Conceptual Review

Google Analytics Consent Mode | A Conceptual Review

Introduction Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user…

4-minute read
Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….

5-minute read

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