Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
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Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
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Who We Are
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InfoTrust Author Profile

Hong Cheng

Hong Cheng is currently a digital analytics consultant at InfoTrust. In this role, she helps D2C and retailer clients collect robust data across platforms and devices. She is committed to helping clients have a solid tag implementation, an essential first step for making data-driven decisions. She is a life-long analytics learner, digital marketing enthusiast, and she always wants to learn more about consumers and businesses.
Google Analytics Benchmarking Feature: Key Benefits and How to Get Started

Google Analytics Benchmarking Feature: Key Benefits and How to Get Started

Benchmarking has been a long-anticipated feature since the release of the new Google Analytics. Many of my clients were asking for it—and now it’s…

3-minute read
Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

You’ve probably come across the notion that Google Analytics 4 (GA4) and Universal Analytics (UA) are distinct platforms, despite both being products of Google….

3-minute read
Completing the Measurement Puzzle: A Closer Look at Google Analytics 4 and Quantum Metrics

Completing the Measurement Puzzle: A Closer Look at Google Analytics 4 and Quantum Metrics

Many businesses own both Google Analytics (GA) and Quantum Metrics (QM) as part of their analytics deck. As leading analytics platforms, users can take…

4-minute read
(Not Set) in Google Analytics 4 Landing Page Report: Causes and Solutions

(Not Set) in Google Analytics 4 Landing Page Report: Causes and Solutions

Recently, InfoTrust consultants have received many questions related to (not set) in the Google Analytics (GA4) landing page reports. Whenever clients see a large…

4-minute read
3 Tracking Features Retailers Are Implementing and Asking For

3 Tracking Features Retailers Are Implementing and Asking For

E-commerce websites are constantly evolving to keep up with changing consumer preferences and technology advancements. As a result, we are seeing an increasing number…

4-minute read
The Journey from Academic Librarian to Digital Analytics Consultant

The Journey from Academic Librarian to Digital Analytics Consultant

Switching careers is hard. When you’re also moving to a new industry in a role that is totally different from anything you’ve ever done,…

4-minute read
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
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