InfoTrust Author Profile

Jared Fisher

Jared Fisher is currently a Digital Analytics Specialist focused on web at InfoTrust. In this role, he helps create/identify data collection best practices, identify solutions to complex Google Analytics 4 questions, and leads complex client projects. In his free time, he can be found playing basketball, enjoying his family, and serving at his local church.
Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…

6-minute read
Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

In the rapidly evolving landscape of digital marketing, mastering the intricacies of AI is no longer just an advantage; it’s a necessity. In our…

15-minute read
Mastering AI for Marketing: How to Optimize Site Content for AI Search Results

Mastering AI for Marketing: How to Optimize Site Content for AI Search Results

In today’s digital landscape, creating online content demands more than just engaging writing for human interaction; it must also align with the complex algorithms…

15-minute read
The Value of Web Experimentation: Optimizely and Google Analytics 4

The Value of Web Experimentation: Optimizely and Google Analytics 4

As Google Optimize is sunset, more and more organizations are wondering what alternative web experimentation tools there might be and how they integrate with…

8-minute read
Exporting Your Google Analytics 4 Data: File Download vs Google Analytics Data API (GA4) vs BigQuery Export

Exporting Your Google Analytics 4 Data: File Download vs Google Analytics Data API (GA4) vs BigQuery Export

As Google Analytics 4 (GA4) users continue to build out reporting and analytics assets, leveraging the correct product is key to ensuring success. There…

8-minute read
Pro Tip: How to Identify Unique Interactions in Google Analytics 4

Pro Tip: How to Identify Unique Interactions in Google Analytics 4

As more users continue to access and leverage Google Analytics 4 (GA4) Standard Reports and Exploration Reports, one thing that they might start to…

5-minute read
Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

Google Analytics 4 Explore Reports: Spilling the Tea on How to Set Yourself Up for Success in Google Analytics 4

As more users continue to access and leverage Google Analytics 4 (GA4) reporting features, there seems to be one question that is living rent…

16-minute read
Farmalytics: From 4th Gen Farmer to Google Analytics 4 Fan

Farmalytics: From 4th Gen Farmer to Google Analytics 4 Fan

October is a significant month for many. Fall festivities are in full swing, the holidays are around the corner, and your favorite football team…

5-minute read
Where Did All the Reports Go in Google Analytics 4?: Exploration Reports

Where Did All the Reports Go in Google Analytics 4?: Exploration Reports

As users continue what I like to label as, “The Great Google Migration” from Universal Analytics (UA) to Google Analytics 4 (GA4), they are…

7-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.