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InfoTrust Author Profile

Jayne Van Schaik

Jayne Van Schaik is a Digital Analytics Consultant at InfoTrust. She has a proven track record in optimizing online business goals through strategic analytics solutions. Her experience focuses on e-commerce websites, Google Analytics 4, and Google Tag Manager. Jayne is most passionate about implementing and streamlining processes to support client analytics goals and creating strong relationships with their teams. She currently lives in Columbus, Ohio, and enjoys being outside, doing yoga, and spending time with her dog and family.
Best Practices for Leveraging Custom Insights in Google Analytics 4

Best Practices for Leveraging Custom Insights in Google Analytics 4

What Are Custom Insights? Google Analytics 4 (GA4) offers Custom Insights to detect changes in your data that are important to your team specifically….

3-minute read
Making a Difference: InfoTrust Foundation and The Childhood League Center Partner for Community Good

Making a Difference: InfoTrust Foundation and The Childhood League Center Partner for Community Good

At InfoTrust,‌ using our success to give back to the communities we inhabit is a great part of our culture. This includes our team…

3-minute read
What Summer Camp Taught Me about Working in Tech

What Summer Camp Taught Me about Working in Tech

Many of us grew up attending summer camp, whether it was sleepaway, day camp, sports camp, or countless others. I spent almost all of…

3-minute read
What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…

3-minute read
2022 Analytics Trends to Watch: Personalized Experiences for Retail/eCommerce Industry

2022 Analytics Trends to Watch: Personalized Experiences for Retail/eCommerce Industry

As 2021 winds down and the pandemic continues to affect shoppers, retail/eCommerce brands continue to innovate to create best practices. Online shopping is bigger…

7-minute read
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