InfoTrust Author Profile

Kevin Treece

GTM vs Segment: Product Comparison

GTM vs Segment: Product Comparison

When researching a tag management tool, it is important to understand your options and how each can benefit your organization. With so many available…

4-minute read
Google Data Studio Quick Tips: Creating a Funnel Report

Google Data Studio Quick Tips: Creating a Funnel Report

Data Studio has not come up with an easy way of making a funnel report (yet). I recently had a client ask if I…

2-minute read
Hits, Session, Filters and Segments – Oh My!

Hits, Session, Filters and Segments – Oh My!

Confused by terms like hit, session, filter, and segments when trying to read and understand Google Analytics reports? Is the terminology all Greek to…

5-minute read