All Articles By Kim Mascarenhas
A/B Experimentation & Best Practices for CPG Sites
What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
Using Google Analytics To Understand The CPG Consumer
Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…
