All Articles By Kim Mascarenhas

Same but Different? Technical Project Manager vs. Technical Lead

Same but Different? Technical Project Manager vs. Technical Lead

Are you interested in technical project management but not quite sure what it’s all about? There are lots of titles that can add to…

Project Management and the InfoTrust Way

Project Management and the InfoTrust Way

Why project management? Why now? InfoTrust is an analytics consultancy and a Google-certified marketing and Cloud partner. So why would we need to venture…

5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences

5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences

If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…

A/B Experimentation & Best Practices for CPG Sites

A/B Experimentation & Best Practices for CPG Sites

What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…

Using Google Analytics To Understand The CPG Consumer

Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

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