All Articles By Kim Mascarenhas
5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences
If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…
A/B Experimentation & Best Practices for CPG Sites
What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
Using Google Analytics To Understand The CPG Consumer
Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…
