All Articles By Kim Mascarenhas
Same but Different? Technical Project Manager vs. Technical Lead
Are you interested in technical project management but not quite sure what it’s all about? There are lots of titles that can add to…
Project Management and the InfoTrust Way
Why project management? Why now? InfoTrust is an analytics consultancy and a Google-certified marketing and Cloud partner. So why would we need to venture…
5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences
If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…
A/B Experimentation & Best Practices for CPG Sites
What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
Using Google Analytics To Understand The CPG Consumer
Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…
