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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
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Lucas Long

GDPR Tag Audit Process

GDPR Tag Audit Process

[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_element_text _id=”4″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”10″][cs_element_row _id=”11″][cs_element_column _id=”12″][cs_element_headline _id=”13″][/cs_element_column][/cs_element_row][cs_element_row _id=”19″][cs_element_column _id=”20″][cs_element_text _id=”21″][/cs_element_column][/cs_element_row][cs_element_row _id=”27″][cs_element_column _id=”28″][x_blockquote cite=”” type=”left” style=”border-color: #238b97;font-size: 18px;”]Tag Piggybacking [tag pig-ee-bak-ing]: The practice…

9-minute read
Tips & Tricks – Find How Tags Are Loading on a Page

Tips & Tricks – Find How Tags Are Loading on a Page

“How is this tag loading on my site?” It is a common question that comes up when talking with folks about tag management. With…

2-minute read
Everything You’ve Ever Needed to Know About Tags and Website Performance

Everything You’ve Ever Needed to Know About Tags and Website Performance

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2-minute read
Tag Management: The Tag Implementation Process

Tag Management: The Tag Implementation Process

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2-minute read
Tag Audits: What You Need to Know

Tag Audits: What You Need to Know

In our previous series on Tag Governance, we outlined what tags are and how they work. With this understanding of what tags are, it’s now…

12-minute read
The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor Jerry Brown. You’ve likely heard of this act,…

8-minute read
Preparing for the CCPA: 5 Steps Your Company Should be Taking Now

Preparing for the CCPA: 5 Steps Your Company Should be Taking Now

The California Consumer Privacy Act (CCPA) becomes effective January 2020, yet many marketers and advertisers are uncertain as to how the data privacy legislation…

9-minute read
Get to Know Tag Inspector’s Unique and Extensive Tag Library

Get to Know Tag Inspector’s Unique and Extensive Tag Library

Data governance has become a hot topic in today’s privacy and regulatory environment. Now, more than ever, organizations must know what platforms are collecting…

3-minute read
How to A/B Test to Optimize the Data Collection Consent Experience for Users

How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

5-minute read
PII, Personal Data, Personal Information – What’s So “Personal” About It Anyway?

PII, Personal Data, Personal Information – What’s So “Personal” About It Anyway?

In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…

6-minute read
4 Practical Requirements for Compliant Tag Management

4 Practical Requirements for Compliant Tag Management

This past year has seen the acceleration of enforcement and fines levied against organizations for violations of privacy regulations across the globe. In August…

6-minute read
The Ultimate Guide to Compliant Tracking: Google Analytics 4

The Ultimate Guide to Compliant Tracking: Google Analytics 4

Table of Contents As of summer 2023, Google Analytics 4 is the only supported Google Analytics platform (enterprise GA4 360 organizations have access to…

44-minute read
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